FOR WEDDING PHOTOGRAPHERS
The site that books while you shoot.
I build a near-finished version of your new site from your Instagram in 24 hours, free.
The Pretty Portfolio Trap
A beautiful site and a site that books are not the same thing.
You spent years getting your work to where it is. The Instagram looks sharp. The portfolio is full of weddings you're proud of. The site is on Showit or Squarespace, and it looks fine.
And yet the inquiries feel random. Couples ghost after the pricing page. Some weeks nothing comes in at all. The site sits there looking polished while couples who would have been perfect clients open it, scroll, and bounce. You can't see the leak. The site looks fine.
That's the trap. Most photographer sites are built to impress other photographers, not to book couples. They're decoration where they should be architecture. Pretty without conversion architecture is a leaky storefront. Your friend has the same template. Your competitor has the same template. Couples can't tell who shot which.
How this works
The demo comes first. The payment comes last.
Demo (24 Hours, Free)
I take your Instagram and your business info and build a near-finished version of your new site. Custom-coded, not a template. You see the real thing on a private URL, not a Figma mockup, not a slide deck.
Approve
Open the link. Two minutes inside it tells you whether I got it right. If yes, we move forward. If not, we don't, no obligation, no awkward call.
Launch (10 Business Days)
Once you approve, I finish the build, point your domain at it, route inquiries to your inbox, and ship it. Built for the way couples actually browse, on their phone first. Live before your next consultation call.
Run (Ongoing, Optional)
After launch, the Studio Portal runs the site for you so you never edit a Showit dashboard on a Sunday again. Optional. I'll walk you through it once you've seen the demo.
About
I'm Gavin.
I used to shoot weddings.
The thing I never figured out, even after a few years of doing it, was how to make a website that actually booked the right couples. Mine looked fine. The inquiries felt random. Couples ghosted after the pricing page. I rebuilt the site twice in three years. The third time, I gave up trying to do it myself and watched a freelancer take six weeks and thousands of dollars to ship me something I didn't love.
That experience is the reason this exists. I make wedding photographer websites the way I wished mine had been made: I build a near-finished version of your site from your Instagram first, send you the link, and let you decide before any money changes hands. If you love it, I ship it inside ten business days. After that, the Studio Portal runs the site so you never edit a Showit dashboard on a Sunday again.
The work I make for you is built around your photographs, not around a template that twenty-six other photographers in your city are also using.
FAQ
The questions photographers actually ask.
Having a site isn’t the question. Whether it’s actually helping book the right couples is. Most photographer sites I look at look fine and quietly leak inquiries before the contact form. The demo I’d build for you in 24 hours shows what your site could be doing instead. You can compare them in the same browser tab. If yours is already converting, you’ll know inside two minutes and we don’t talk again.
There isn’t one. The demo is a near-finished version of your site, custom-coded, on a private URL, built from your real Instagram and business info. You only pay if you want to ship it. If you don’t, we part ways with no invoice and no hard feelings. The reason this works for me is that the demo IS the pitch. If I can build something you love in 24 hours, you don’t need a sales call. If I can’t, I shouldn’t be selling you anything.
A freelancer takes 6 weeks, charges thousands upfront, and ships you a file. The relationship dies at launch. After that you’re emailing for every tiny change or going back to a Showit dashboard on a Sunday. The Studio Portal that comes with this is what makes the difference. You text me what you want changed, I ship it in 48 hours, the site stays maintained, and analytics, monthly reports, and reviews replies show up automatically. You’re not paying for the build. You’re paying for the forever-maintained site.
The honest answer: I can’t promise specific numbers because I don’t know your market or your work yet. What I can say is this: the site pays for itself the first time a couple picks you over someone cheaper because of how your brand presents. After that, every booking is upside. That’s the only ROI math that matters.
Yes. Your domain, your code, your content, your client data, all yours. I don’t hold anything hostage and you’re never locked in. If you ever cancel the retainer, the site stays live, you keep editing it however you choose, and I hand over what I’m hosting. The retainer doesn’t begin until 30 days after launch. Cancel before then and you walk with the site.
If this sounds right, send me a DM.
I take on a small number of photographers each month so the demos stay personal. DM me on Instagram with your business name. I'll have your site preview ready in 24 hours.